CoCo is the Social Media KING here at Iconix. He's very good at channeling different types of personalities and tweeting to relate to the consumer. In my opinion, and I'm sure in others, it's truly considered a gift. I don't know what age groups I could personally channel, and channel well at that.
The reason I bring the CoCo-channeling up is simply because a tweet he came up with lead to me learning the meaning of "Boughetto". Which lead to me seeing this video... I'm actually not mad at it. Thanks, CoCo! I can always count on you for a smile.