As 40oz Van puts it, he "goes left, when everybody's going right". Instead of jumping into the t-shirt game, he decided to dominate the snapback field and so far, he's killing it. His hats are sold exclusively online via a link that is up for 12 hours. If you miss that slot, you miss that hat. This is what makes walking around with one of these hats that much more dope.
I've fallen head over heels in love with Manhattan after this summer, so whenever I spot a 40oz Van hat, I get a familiar humbled feeling. I have my eye out- these are the dudes that I want to see succeed, because their innovative and ambitious characteristics deserve recognition.
My ultimate favorite hat has to be the one of a kind Givenchy-inspired hat that 40oz Van can be seen wearing in his twitter avatar, or if you spot him somewhere in the city. When they branch into women's, please believe you'll be hearing about it right here and that I'll be snagging whatever they come out with. I dig this movement.
One Love to my Uptown Babis.