Wednesday, November 13, 2013


I was reminiscing with a friend earlier about the days we used to walk into the Sharper Image stores and want everything in there. I'm sure most of my readers remember this time of their life vividly.. Sharper Image was tech heaven. The brand dropped a video that went viral today entitled, Betty White's Man Cave. If this doesn't make you want to shop Sharper for the holidays, I don't know what will.

With that being said, for those of you who don't know, I've worked at an extraordinary company called Iconix for four years and merged from PR to Marketing, with a rare opportunity to start my career straight out of high school. I've been fortunate enough to be a part of the company as the portfolio expands, and I couldn't be prouder to experience it all first-hand. It's been my job, but also my education since the first day of my internship. We started with only acquiring fashion brands but have branched into character, with the acquisation of Peanuts Worldwide and then into electronics when we bought Sharper Image.

I'm not going to sit here and write a basic review about the production below, but rather put a personal twist on it because, that's just what I does.

I've been on photoshoot, commerical, and tv sets from a very young age. Something I cherish so much about my life is the level of talent that I'm surrounded by when it comes to my family, my friends, and platforms like Instagram, where you have the ability to see everyones creations and what they wake up every day for.

My Aunt Dari, on this blog goes by "Fashionaunta" (the aunta to my 'nieceta'), is the Chief Marketing Officer of Iconix and somebody that I've idolized from a young age, but even more so as I study her through the growth of my career. She's the Anna Wintour of Iconix, so bow down.

The producers of this piece are some I've been able to able to grow up with and be inspired by since my early childhood. The family has evolved into a creative machine movement with an eclectic eye that keeps the culture of their craft true to its roots with a twist of a modern day if not futuristic concept and art. I've written about them before, but if you don't know.. now you know, trillas. BRAKHAX2.

Last, but certainly not least.. the below production was written by my father. I can't really find the words to describe how happy I am to see him back in his natural habitat, the arts. He had a successful run of a career as a stand-up comedian and with that being said, you can only imagine my childhood. (Awkward silence.) I love you, Daddy!


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